Latest Pickup — Jordan 1 “Lost & Found”
In 1985, Nike, faced the challenge of convincing established "mom-and-pop" shops across the U.S. to make shelf space for Michael Jordan's first signature sneaker, despite him being a young athlete who had yet to prove himself on the NBA hardwood. The Air Jordan 1 was priced at $65, which was considered a risky move by many store owners. As a result, some had to heavily discount their stock when it didn't sell. Due to logistical oversights or lack of consumer interest, some of these initial product runs got lost in stockrooms or under office desks, among other footwear options, leading to what is now known as "dead stock" product. Despite this, sneaker enthusiasts with an insatiable hunger for old-school product eventually unearthed some of these lost sneakers, albeit often in large quantities and no longer in their original presentation.
This is where the Jordan 1 “Lost and Found” gets its design cues. When I was storyboarding this shoot, my first thought was this dramatic almost sunrise-style lighting. Making it feel as though the shoe was being lit coming out of the darkness. Essentially, following the story outlined by Nike in their marketing campaign.
FUN FACT - The Jordan 1 was designed by Peter Moore, who also designed the iconic "swoosh" logo for Nike.
After having a look at the final images, take a second to check out the BTS video of what it took to make the photos happen! Special thanks to my good friend, Rich Pizzuti, for helping out and allowing me to use his studio space for this one!
Behind the scenes of Jordan 1 Product Photo Shoot
